ULFM

Betting Sites in Ireland

ULFM provides honest reviews of the best betting websites in Ireland.

Best Betting Sites Free Bets

1
5 / 5
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Excellent odds and app

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2
5 / 5
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Best New Betting Site

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3
4.9 / 5
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Good Odds and App

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4
4.7 / 5
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Great Football Free Bets

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5
4.5 / 5
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New Betting Site

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Review

Ireland loves a good bet, almost like no one else. As reported by Top Betting, per capita, Ireland ranks third in the world for money spent on bettingto. Some of the best gambling markets in the world are found in Ireland, and naturally some of the best betting sites, too. Let’s look at how betting sites in Ireland are regulated, what the most popular sports are, and what this means for you and your betting in Ireland.

Must have features that every betting site should have

The modern betting industry is highly competitive due to the potential profits in combination with a thriving sporting scene across the world. To stand out, sites must be functional, user-friendly, and aesthetically appealing. Let’s take a look at some of the must have features all betting sites should have.

Bonuses and Promotions

Competitive bonuses and promotions are at the core of betting sites. In 2024, aspiring players have more choices than ever when it comes to picking a betting site to use. This means that betting sites need to stand out to new players if they want to drum up business. Competitive bonuses and promotions are the best way to do this, and though they would provide a financial loss if every player simply used their introductory offer and then left, the research has shown that players will generally place more bets after the free bet has been used, which is why offering free bets is still a financially coherent business move. A recent survey showed that 41% of players gambled for the first time as a result of receiving a bonus offer. 

Cash-out Feature

To be successful in the modern market, betting sites need to create an engaging experience for punters, rather than a passive one. Offering a cash-out feature is a great option when trying to pursue this objective. Cash-out features allow players to cash in their bet at any time during a sporting event, before it has finished and an outcome has been decided. For example, if you have placed a bet that Manchester United will beat Manchester City 2-1, and the score is 2-1 at 80 minutes, you may be able to cash out at this time for a lesser return, but a guarantee of some profit, because there is still the possibility of either side scoring again in the final 10 minutes.  51.8% of players report using the cash-out feature when betting, so this is a good way to attract new customers.

User-friendly interface

When it comes to providing players with a smooth and enjoyable betting experience, having a user-friendly interface is perhaps the most important factor. This is just as important as offering competitive odds and generous introductory offers. This interface should include clear links to each element of the website, such as the live casino, livestreams, and sports fixtures. There should also be a clear distinction between each category and sport, so that customers who are only interested in one particular sport can find their way there quickly and without hassle.  

Livestreams/Livezones

Incorporating a live zone is another way of providing customers with an engaging and interactive experience. This refers to offering players the opportunity to bet on a game or event while it is playing out in real time, often with a livestream of the event available in these zones. Statistics show that 21% of gamblers choose to place live bets, so incorporating a live zone feature will ensure that these players are accommodated for. 

The Best Betting Sites in Ireland for 2024

Kwiff

Pros:

  • Get up to 2000x your odds on selected bets
  • Live streaming available

Cons:

  • No best odds guaranteed

When it comes to the most interesting betting sites on the market, Kwiff has got to be up there. They’re one of the newer sites available to you, but they already has thousands of loyal members. What is it that makes them the best betting sites for you?

The biggest selling point of the site is the chance for your bets to be ‘Kwiffed’.  This means that when you place a bet here, randomly you will find they are given even better odds, ensuring you get better payouts when you win.  Depending on the best and the amount given to you, you could see a 2000x increase on those odds. It’s hard to imagine getting a better deal than that elsewhere.

They do offer some good odds as well on all of the markets they offer. They are mostly comparable to other betting sites on the market right now, so you can be sure you should be getting the best price here. What you will notice is that they aren’t able to offer best odds guaranteed on horse racing, the way that some other betting sites are able to. This shouldn’t be a deal breaker for most potential members, but if you are a horse racing regular you will need to consider whether this is the site for you.

As with most popular betting sites now, you will find a full in play betting section here. This allows you to bet on games as the action happens, something that most punters are now looking for. They do cover a good range of different sports for their in play section, so you should be able to find the markets that you want.

What is even better is that the site are able to offer live streaming to you. This is something that you won’t find with a lot of different betting sites right now, so having this available is a huge boon. You will be able to watch the games on the same site as you bet, making it really easy to stay up to date with the action.

For those looking for a new betting site to bet on their favourite sports, then they should check out Kwiff. With some excellent odds, with the option to get them boosted, you can get more out of your bets here.

Novibet

Pros:

  • Daily Super Odds available
  • Great value welcome offer

Cons:

  • No live streaming

Novibet have become one of the biggest players on the online betting scene in recent years. With so many different betting sites available, they need to have something special in order for you to pick them. What sets them apart from the competition?

One of the most important things that any betting site can offer you is good value odds. You will be glad to see here that the odds are exceptionally good value, especially when you compare them to some of the biggest names in online betting right now. This makes them a go-to-site if you are looking for somewhere where you can get reliable odds.

What’s really great about their odds is that you can take advantage of Super Odds, every day. These are especially picked and boosted odds, on some of the most popular games being played right now. As they are changed out every day, you should be able to take advantage of some excellent prices here every time you come to bet.

They cover a wide array of different sports, so there should be something here that appeals to you. That includes both pre-match and in play betting, so you can bet as the action happens. This kind of feature is highly in demand with punters, so we are glad to see that it’s made available here. The one thing their in play betting section is missing is a live streaming feature. While in play streaming is not that common yet on online betting sites, it is becoming more popular, so we would like to see this added to the site in the future.

If you do decide to become a member, you can take advantage of a really generous welcome offer. All you have to do is sign up and make a bet of 30 EUR or more.  Once you do, and the bet is settled, you will get 100 EUR in free bets to use on the site. That’s a massive offer that a lot of other sites cannot compete with right now, making them very tempting to sign up with.

As you can see, Novibet has a lot to offer you as a potential new member. They can give you some of the best prices on your bets, and with daily boosted on you can make the most out of every bet you make.

1xBet

Pros:

  • Excellent mobile app
  • Accepts many deposit options including cryptocurrencies

Cons:

  • Doesn’t offer a loyalty scheme

You have more choice than ever when it comes to online betting sites. Because of this, you need to think carefully about which one would be right for you. 1XBet has become the go to for many punters, so what does it have for their members?

The site covers a large variety of different sports, with thousands of markets currently available. You are going to find markets in popular sports like football and horse racing, as well as more niche sports like eSports and Gaelic sports. With so many markets, you should be able to find the right bet for you, every time.

The site makes it really easy to find the markets that you want, so you’ll never be searching around before you can make that all important bet. You will also see that they have a mobile app, which is really well made and easy to use as well. Now allows you to take the betting on the go, should you ever wish to.

Something that is really great about this site is the fact they accept such a wide range of different payment options.  You can use all of the options you would expect, including debit cards, bank transfers, eWallets like Skrill and Neteller, and so on. What you will also see is that you are able to use cryptocurrency to make transactions here too. That is great news for people who have invested in crypto, and what the option to use it to play and place bets here.

It is also worth noting that there are no fees for depositing or withdrawing cash from the site. Plus, they tend to be very speedy when it comes to withdrawal times. In many cases, those withdrawals will be instant, especially if you are using a payment type like crypto.

What about promos and bonuses here? You will want to see that you can get lots of different deals for being a member and continuing to bet here. When you first sign up, you can get a 100% deposit bonus on your first deposit, up to 100 EUR. However, you will see that they do not have any ongoing loyalty schemes or other promos to keep you coming back.

1xBet has a lot to offer you as a potential member, so if you’re interested now is the time to sign up and try them out.

Betmaster

Pros:

  • Accepts cryptocurrencies
  • 24/7 customer support

Cons:

  • Covers less than 20 sports

Betmaster are just one of many different betting sites that have made their way online in recent years. So many betting sites are now available to you, they have to be doing something special in order to get your attention. What makes them the site that you should take a look at?

What you will note first of all is the fact they don’t actually cover that many sports. At time of writing, they only cover less than 20, which is a lot less than a lot of the top betting sites can give you right now. However do not let this put you off. They still cover all of the top sports that you would expect from such a good betting site. For example, you can find markets in football, tennis, cricket, eSports, handball, volleyball, and plenty more besides. They even have lots of virtual sports covered as well.

As such, there is still plenty here waiting for you. Their markets encompass both pre-match and in play betting, so you can bet on games either in advance or as the action happens.

You will see that the site is really easy to use, and you will be able to find and place your bets within moments here. You even have the option to download an app for Android and apple phones as well, should you wish to.

When you are using the site and needs some help, there is a 24/7 customer support team ready to give you a hand. They can be contacted either via live chat or email, and they will always do their best to get back to you as soon as possible every time. This ensures that everybody will get help when they need it, no matter when they like to bet.

What’s really interesting about the site is the fact they accept cryptocurrency as a form of payment. That’s great news for those who are looking to pay using more secure methods. They also accept a wide range of other payment types, including debit cards, and eWallets such as Skrill, Neteller, Astropay, Neosurf, and more.

If you are looking for a new betting site, then you’ll want to give Betmaster a try. While while they don’t have as many sports covered as other sites, they still have plenty of different markets available for you to check out.

Ladbrokes

Pros:

  • Excellent loyalty scheme
  • Live streaming available

Cons:

  • Doesn’t accept cryptocurrencies

When it comes to top names in online betting, there are none as big as Ladbrokes. A brand that has been going for decades now, they have thousands of loyal members betting with them online. What is it that makes them one of the best bookies to sign up with?

As you would expect, they have a wide array of sports covered in their markets, so whatever you like betting on you are bound to find it here. That includes popular sports like football, horse racing, and greyhounds, as well as more niche sports including eSports. As there are so many sports to choose from, you are going to find what you want every time you come to make a bet.

The markets include both pre-match betting as well as plenty of in play markets. The in play section covers a large range of sports, so you can bet on any sport you can think of as it happens. As Ladbrokes is such a huge brand, you would expect to see that they have live streaming available as well. Here, you can watch games as they happen, so you can keep everything to the same website as you bet.

Like all top betting sites, you will see that they are offering great bonuses here to their members. That includes a welcome offer that gives you 20 EUR in free bets when you sign up and back just 5 EUR here. If you stick around and become a regular member, you will be able to take advantage of their excellent loyalty scheme. Here, this is called The Grid, and it’s packed full of bonuses and offers for regular punters.

If there is one downside to the site, it is that they don’t accept as many payment options as you would expect. You can use several debit cards and eWallets, including PayPal and Apple Pay, but what you will note is that they do not accept cryptocurrencies. That does mean they are liking behind a lot of their competition, and so many new bookies are now using cryptocurrency as payments.

Overall, if you are looking for somewhere to place bets online, then you cannot go wrong with Ladbrokes. With a huge array of markets, and with a well-designed site it will be easy to find and place the bet you want.

Bet365

Pros:

  • Great welcome bonus
  • Quick transactions

Cons:

  • No phone customer support

If you’re not already a member of Bet365, then it’s very likely that you know of them. They have become one of the biggest names in online betting, so does that make them the site that you should join up with?

There is a lot to like about them, so you can see why so many people are joining right now. That starts with a great welcome offer, where when you sign up and that’s just 10 EUR on the site, you will get 30 EUR in free bets. That initial bet will need to be placed the odds of 1.20 or greater, and once it’s settled it will be ready and waiting for you in your account. That is more than enough to put the site to the test with, and see if they are going to be for you.

Once you are a member, you will find well over 30 different sports covered for you. There is everything from football and horse racing to tennis, golf, eSports, boxing, darts, and much more besides.  Having such a good range ensures that you will be able to find just the bet you want when you want it. It covers both pre-match offerings as well as in play markets as well.

When you are ready to make a transaction here, you will see that the transaction speeds here are really quick. That allows you to withdraw winnings as soon as possible, so you will not have to wait around to have them on hand. They do offer a lot of different payment types as well, including debit cards and multiple different eWallets including PayPal. That way, you should be able to pay in a way that suits you best.

For those who may need some extra help on the site, they will find a 24/7 support team ready and waiting to give them a hand. While they offer 24/7 email and live chat support, there is no option to call the team on the phone.  You will need to keep that in mind when you are considering this site.

Overall, if you are looking for a very reputable and easy to use betting site then you should check out Bet365. They have the vast majority of punters covered with their market range, so they are well worth taking a look at.

Mr Play Sports

Pros:

  • Large range of sports markets
  • Good value welcome bonus

Cons:

  • No VIP scheme for sportsbook members

Mr Play Sports has been around since 2017, and they have already caught the eye of many different punters out there. What is it that makes them the best place to bet, and do they have what you are looking for in an online bookie?

One of the most important things you need to know about the site is whether they cover the sports that you want. The good news here is they cover almost 30 different sports, so whatever you are into, it’s very likely there will be markets here for it. For example, they cover popular sports like football, horse racing, greyhounds, tennis, rugby, and a lot more besides. They also cover more niche sports, including a very impressive eSports market.

If you are considering signing up, then you will want to know what kind of welcome bonus they have for you. If you are to sign up and that at least 10 EUR on the sites, you will get a 15 EUR free bet to use on any market. We like because it’s very simple and straightforward, and you will not need to use any promo code to get it. Just sign up and make your bets, and then you will get the free bet in your account once the initial bet is settled.

On top of the welcome offer, there are plenty of different promos available to regular punters. This includes lots of competitions where you can directly compete against your fellow members for cash prizes. All you have to do is place the indicated bets, and if you win you can win a place on the leaderboard and potentially a part of that prize.

We did note that the site does have a VIP scheme, but currently it is only limited to their casino members. We would like to see this extended to their sportsbook members as well, as we would like them to be rewarded for being regulars, just like casino members are.

If you are in the market for a good sportsbook, then Mr Play Sports has you covered. With plenty of different markets in different sports, and a great welcome offer to bring you on board, they are well worth checking out. You will soon see why so many people stick with them for their bets.

888Sport

Pros:

  • Good variety of different sports markets
  • Easy to use site

Cons:

  • Livestreaming only available for horse racing

888Sport have become one of the most recognisable names in online betting in recent years. However they are up against many different names in online betting. What makes them stand out among the competition?

Firstly, you will be glad to see they cover a wide range of different sporting markets. There are currently over 30 different sports covered, and there’s no doubt that you will find the one that you want. That includes everything from football, horse racing, and tennis, to more niche sports like, sumo, and an impressive amount of eSports market.

The market depth is very impressive as well, allowing you to really craft the best bet for you. For example, a top football match can easily have over 300 sub-markets available, allowing you to tweak your bet perfectly.

It won’t take you long to find the markets you want either, as the site has been well made and is easy to use. They have kept the visual noise to a minimum, something that a lot of other sportsbook sites do struggle with. This is the same on their mobile browser site too, which has been fully optimized for use on mobile browsers.

As well as their pre-match offering, there are plenty of in play markets ready and waiting for you too. You will find thousands of betting events available live every day, so you can find just the right markets for the games that are happening right now. You will be able to follow all games through their in-game match tracker graphics, keeping you in the loop. They do offer live streaming as well, but it’s worth noting that this is only currently available for horse racing.

If you are ready to sign up, you will find there are plenty of different ways you can make transactions here. That includes debit cards and arrange of different eWallets, including PayPal and Apple Pay. The payments here are very speedy too, so there’s never any waiting around to get hold of your winnings once you make them.

If you are in the market for a new betting site, then you will want to check out 888Sport. They have a lot to offer new members, thanks to their great range of sports markets and both prematch and in play betting.

Quinnbet

Pros:

  • Wide variety of promos
  • Great value odds

Cons:

  • No livestreaming

There are so many different sportsbook websites out there right now, it can be hard to know which one is right for you. Quinnbet is just one of these websites, so what is it that sets them apart from the competition?

Right away, you will see that they offer some really excellent value on their odds. That’s so important when you are selecting any sports book, so it is good to see that the prices here are very fair and competitive. That’s even true when you compare the site to some of the bigger names in online betting right now. That’s such, you can be sure you will get good prices every time you come to bet here.

They do cover a good range of different sports as well, with 26 different sports being covered at time of writing. That includes everything from football and horse racing to more niche events such as eSports games. With so much covered cover you can be sure that you will find the markets that you want here.

These markets do cover both pre-match offering as well as in play events. You can bet on wide range of games as they happen, and in match trackers on the site will allow you to keep on top of what is happening in the game. They don’t appear to have live streaming right now, which is somewhat of a drawback, but with many new betting sites unable to offer it, it shouldn’t be too much of a problem for most members.

Any good sportsbook should have a good range of promos available, and this site is no exception. That starts with a welcome offer, where you will get 50% back on your losses on your first day of the member, up to 35 EUR. You will also get 10 free spins on the associated casino games as well.

Once you are a regular member, you will also be able to take advantage of many different promos. The site offers different daily and weekly offers, making it a great idea to keep coming back and checking what they have for you.

If you are in the market for a good new betting site, then Quinnbet is a great option. As they offer such good odds and great promos, they are a reliable option for punters online.

William Hill

Pros:

  • Huge range of different markets
  • Excellent promos

Cons:

  • Uses virtual customer support

When it comes to sportsbooks, there is probably no one out there who hasn’t heard of William Hill. They are potentially the most well-established sportsbook site in the business. If you are not already signed up with them, is it worth getting on board now?

Right now, you can take advantage of 37 different sports being made available through their pre-match and in play markets. This covers pretty much any sport you can think of, such as a football, greyhounds, a horse racing, tennis, both, basketball, and more. With so many sports, you can be sure that there are more niche sports available as well. That includes a great eSports offering, which covers games like League of Legends, Counterstrike, StarCraft, and more.

As you would expect, the odds here are very consistent and good value for money. They do set the standard for many other betting sites online, so you can be sure you will always get the best price here. What is really interesting is that they have a #YourOdds feature, too. This allows you to tweet potential odds to the company themselves, and they can accept and offer you those odds on certain markets.

Of course, if you are considering this site then you all want to see they have good offers available to you. Here you will see there are plenty of different offers, always making it worth coming back and betting here. For example, the welcome offer will give you 30 EUR in free bets when you sign up and bet just 10 EUR here.

There are plenty of different regular promos available as well, so those who bet here regularly should be able to get more value from the cash they deposit. For example, there are daily sports giveaways, as well as predictions bonuses where you can get free bets for predicting the outcomes of certain games. The one thing they do not have is a VIP scheme, as the one they do have is only available to their casino members.

When you check out the William Hill website, you will see just why they are such a well-established and trusted brand. With such a wide variety of markets available, you can be sure that you will find the bet you want here every time. Find out you can put them through the test for yourself.

How online betting is regulated in Ireland

Betting legislation can be vastly different across the world today. In Ireland, things were shaken up relatively recently with the Gambling Control Bill of 2013. What this bill simply states, among other things, is that any and all operators offering online betting services in Ireland must be regulated and licensed by the relevant commission.

This bill replaced the Betting Act of 1931, an outdated piece of statute which simply could not keep up with the world of online betting.

There are many other regulations affecting how Irish betting sites can operate. Advertising is the biggest, for example. Advertising and marketing must never be made to appeal to children, and is quite limited in what it can say or imply.

For your purposes, though, all you need to know about a betting site is whether or not it is officially licensed by the commission. If it isn’t, it is not operating legally.

Once you know it’s legal, then you’ve got to think about the markets available. The other thing to bear in mind is that not all of these companies will have their HQ in Ireland. As long as the operator holds a license from the relevant authority, they can offer their services in Ireland, too. So, don’t be put off if a company does not actually seem to be Irish.

What sports are most popular?

All major betting sites in Ireland should offer odds and markets on the biggest sporting events. This includes football, horseracing, and greyhound racing, among other things. Televised football matches regularly bring in viewership from 500,000-1 million people, so these are big events for the betting sites.

1.3 million people visit the horse races every year, too.

These are just a couple of examples of the biggest and most robust betting markets in Ireland. Betting sites more or less need to offer odds on these games, or they just won’t be competitive. So, the most popular sports play a huge role in the way betting sites work in Ireland.

That’s not to say you must bet on these sports, however. Just that it’s a good sign of a quality, competitive site if they offer markets for it.

What can be daunting when browsing betting sites is the sheer number available in Ireland. There are more cropping up every day, and it can be hard to know the good from the bad at a glance. For your point of view, as long as the site is regulated, offers a good range of markets on the most popular sports, and functions well, you’re on to a winner.